In an article featured on Fast Company web site, research conducted by Webtrends shows that Twitter is being under-utilized by companies for internet marketing. This finding is reinforced by additional research conducted by Facebook that shows Twitter-like stream feeds are two to four times more effective than other online methods
This is a great post by Brian Solis at Techcrunch on rising influence of micro-blogging and “status” services like Twitter and Facebook in today’s journalism. Ultimately, it concludes, its not the mediums but rather the quality of content and how its received by the social community. Enjoy reading here.