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Forget all the amazingly low voice and sms offers that Kenya’s four mobile networks have been promoting over the last year or so. At the end of the battle, what became obvious is that subscribers had grown by leaps and bounds but the average revenue per user (ARPU) had dropped

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Tsk Tsk. It had to happen. It was only a matter of time. The empire had to strike back! Safaricom, Kenya’s largest mobile network has just launched an offer that rewards its customers with incrementally lower calling and sms rates for larger airtime top-ups. This is an obvious counter-move to

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