At the end of 2012, Africa had over 750 million active mobile subscribers. This number continues to grow year on year and Africa is also the fastest growing mobile consumer market in the world. It stands to reason that this is a very interesting market for mobile marketing services since the
Press Release The service offers a 24 hour, convenient and cost effective airtime distribution channel; The diverse payment modes allow for Orange data customers to make online airtime purchases using their preferred mobile money platforms The partnership will eventually also allow for the payment of other product and service offerings from Orange.
This is an interview I had with LG Electronic’s mobile communications division manager for East Africa, Edwins Wanzunzu yesterday. In the interview, he talks about LG’s mobile strategy for the East African region, from entry-level feature phones to their high-end Android L Series smartphones including the newly launched LG VU