In late June 2009, it was announced in the media that the Kenya Tourist Board (KTB) had received US$ 2 Million from the European Union (EU) to market Kenya as a travel destination on CNN. US$ 2 Million is a Continue reading
In the first part of this post, I was basically trying to describe what I see as the current status quo that the typical Kenyan Ad Agency is in the context of Internet Marketing. Basically, its not a pretty picture, Continue reading
I have been professionally engaged in building, managing and marketing web solutions for over a decade so I can say with some authority that Kenya’s Ad Agencies are about to get a serious reality check as a result of the Continue reading
According to Marklives.com, despite the global financial slowdown – as nice a way of saying ‘global recession’ as anybody and CNN has been able to come up with – at least one marketing medium will expand its share of the Continue reading
This morning, a Sunday no less, I made a presentation at this year’s edition of the Kenya Music Week (KMW). KMW is a music industry event that provides an accessible public forum for Industry stakeholders (i.e. musicians, producers, promoters, distributors, Continue reading
This article has been extracted from the Tujuane web site. — Entrepreneurs Discuss New Media at OWIT Event OWIT SPEAKER SESSION Topic: E-COMMERCE & ONLINE MARKETING- How to use your website as a marketing tool. Speakers: Mr. Segeni Ngethe, Mama Continue reading