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At a time when media companies globally are struggling to stay afloat due to high operating costs and declining revenues, Kenya’s Nation Media Group’s (NMG) digital division grew its profits (not revenues) by 12%. According to the story carried in this week’s edition of the East African Newspaper, the growth

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internet marketing

Today’s Business Daily Newspaper has an article on Kenyan businesses and professionals using social media and social networking as a marketing and service delivery channel. I was interviewed for the same by Business Daily’s Wanjiru Waithaka and I am quoted in it. You can read the article in full on

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internet marketing

In an article featured on Fast Company web site, research conducted by Webtrends shows that Twitter is being under-utilized by companies for internet marketing. This finding is reinforced by additional research conducted by Facebook that shows Twitter-like stream feeds are two to four times more effective than other online methods

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