In today’s Business Daily, there is a story on the fact that the relatively low penetration of internet access in Kenya is ultimately limiting the potential of online advertising. This article seems to mirror alot of what I had to say in my recent two part posting on how Internet marketing is set to disruptively re-invent the Kenyan Ad Agency. Its good to read see I am not the only one who thinks that there are some serious changes required in how marketing is currently done in Kenya through largely traditional media and not digital media like the Internet. For the full story, go here>
Tag Archive for 'Digital'
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This is an article by G. Pascal Zachary in the New York Times about the burgeoning digital landscape in Nairobi, Kenya. I loved this article since it shows the sharp contrast between the fact that Kenya is becoming a digital services hub but at the same time faces numerous challenges to becoming a global hot spot like India, China and the Philippines. The full article can be found here.