YU, one of Kenya’s newest mobile networks has launched a major offensive this week by lowering its cross network rates from an already low Kes. 7.50 per minute to now Kes. 6.00 per minute. This is really really low since the much larger Safaricom and Zain charge closer to Kes. 10.00 per minute within their own networks. This effectively means its cheaper to call from a YU phone line to say Safaricom than it is to call from Safaricom to Safaricom. What remains to be seen is whether YU will eventually make a big dent on its competition by charging such low per minute rates, especially when most networks in Kenya are seeing a serious decline in their Average Revenue Per User (ARPU) over the past year.
Thankyou to the yu community for the new amua tariff and i assure you that most Kenyans have Switched to yu because of this tariff. My concern goes to the corporate market as well as the enviroment atlarge, what strategy has the yu community taken to fully capture this market bearing in mind that Safaricom is introducing managerial processes to its corporate client which will make it hard for any other service provider to manover its way into the corparate market.
If given a chance i would share my ideas on the way through.
Githae