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[Presentation] Mobile Web Marketing Campaigns – Evaluating The Key Ingredients

This is a presentation I gave earlier today at the Mobile Web East Africa 2013 Conference during the mobile marketing focus day. The aim of the presentation was to elaborate the means to get the building blocks right – from concept and construction for mobile (web) marketing campaigns. Is it all about the execution? How do you know if you’ve had success? What are the key factors in relation to monitoring and measurement. Anyway, take a peak and hopefully you will find useful! 🙂

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3 Comments

  1. February 19, 2013 at 8:36 pm — Reply

    Valuable insights, thanks for sharing!

  2. August 14, 2014 at 8:41 pm — Reply

    very insightful have you managed to get around and do a presentation for 2014.

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