Digital (Content) Marketing and Monetization Presentation at Kenya Music Week 2012.

This is a presentation on digital marketing and monetization for Kenya’s music industry that I gave today afternoon at the currently on-going Kenya Music Week 2012 in Nairobi. The goal of the presentation was to give Kenyan Musicians a practical approach to digital content marketing that would enable them to maximize their opportunities for monetization via various digital platforms locally and globally.

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6 thoughts on “Digital (Content) Marketing and Monetization Presentation at Kenya Music Week 2012.

  1. Moses,
    Thanks for putting across clearly what it means to be in the digital space, the why and how . I believe that Content IS the next big thing – and companies, startups need to align themselves to be there when it comes.

    The thing now is convincing companies about the value of content and looking at it as a valuable asset , worth the strategy and planning , just as a company would with any other asset.

    A challenge also would be showing the ROI of Content Marketing- not in monetary value – but an intangible value that contributes to a company’s overall brand.

    • @Lillian. Thanks for the feedback. I honestly feel that the future of marketing online will be drive by those who master content marketing or what is now largely referred to as inbound marketing. Interruption based marketing even via digital is losing momentuum and content is becoming king in terms of attracting and retaining customers. as you say, the only caveat today is to get brands to invest in the development and distribution of their own content, just as an online publisher would.

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