Pew Research Center findings on mobile usage trends in Kenya.

The Pew Research Center’s Global Attitudes Project conducts public opinion surveys around the world on a broad array of subjects ranging from people’s assessments of their own lives to their views about the current state of the world and important issues of the day.

In the latest research on mobile phone usage globally carried out earlier this year and released yesterday both mobile texting and social networking were found to be popular worldwide. However, of more interest to me were the findings for Kenya where just over 1000 respondents were interviewed face to face nationwide. Here are the results:

Cell Phone Usage

  • 74% own a cell phone.
  • 98% make phone calls.
  • 75% send text messages.
  • 50% take pictures or video.
  • 23% use the Internet.

Social Networking

  • 19% use social media regularly.
  • 7% do not use social media.
  • 72% do not have access to the Internet.

Usage of Social Networking by Age

  • 18 to 29 years: 25%
  • 30 to 49 years: 15%
  • 50+ years: 6%
  • Oldest to youngest gap -19 years

You can also download the full report from the Pew Research Center web site here>

Author Description

Moses Kemibaro until October 2012 was Sales Director for InMobi, the world’s largest independent mobile advertising network that reaches over half a billion users a month and is visible on over 26,000 mobile sites and mobile apps as of this writing. He was responsible for driving InMobi mobile advertising sales in key African markets such as Kenya, Nigeria, Ghana and Egypt. Prior to InMobi, he was the founding Regional Manager at Dealfish East Africa (Now OLX Kenya) where he succeeded in making Dealfish the market leader for online classifieds in Kenya and Uganda as well as one of the most popular local web sites on both desktop and mobile. Before Dealfish, he co-founded and led Dotsavvy as one of Kenya’s first full-service digital agencies for almost a decade. On the side, he is an award-winning TechBlogger at MosesKemibaro.com where he rants and raves about all things digital in Africa.

9 Responses to “Pew Research Center findings on mobile usage trends in Kenya.”

  1. December 22, 2011

    Noella2 Reply

    Moses, thanks again for this insightful information on use of internet and social media in Kenya. One thing am certain of is that we are on the right track with regard to communication.

  2. December 22, 2011

    Philos Mudis Reply

    Wow! Bloggers can use these statistics to give readers (their blog visitors) content targeted to solve their problems and help them.

    Thanks Moses for this. Have a good evening.

  3. January 11, 2012

    Nick Kemboi Reply

    The statistics on social media usage is a bit shocking. How does this affect social media marketing strategies in terms of numbers, and what does it say about target marketing considering the majority are under 30yrs of age?

    Should campaign messages focus on this user demographic? and who are the gainers and losers in the market.

  4. January 17, 2012

    Marsha Reply

    This simply shows how things are changing in Kenya in terms of mobile penetration.
    I’m sure internet usage via mobile phones will keep going up each year.
    Its up to businesses to style up and not miss the bus.

  5. January 22, 2012

    albert Reply

    how many of these mobile phone users are using smart phones?

  6. December 3, 2012

    ashleigh Reply

    what do you think the social media trends are at this stage? do you think if you asked those 1000 people now there would be an increase in the social media numbers?

    • December 5, 2012

      Moses Kemibaro Reply

      @ashleigh This would be higher now as Kenya has close to 2 million Facebook users and over 1 million Twitter users.

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