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[Business Daily Article] Mobile Advertising needs apps to grow.

Mr Moses Kemibaro (left), Dealfish regional manager for East Africa, and Mr Neil Schwartzman, general manager for East and West Africa. The firm has challenged local online publishers to place inventory on mobile web.

This is an article from today’s edition of the Business Daily Newspaper in which I was quoted and Dealfish also got good mention. The article by Frankline Sunday talks about the importance of local mobile applications in Kenya for mobile (web) advertising to really take off. In effect, local publishers and mobile application developers are key to drive growth. You can read it here>

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2 Comments

  1. July 28, 2011 at 1:26 pm — Reply

    Check your first link – buisnessdailyafrica 🙂

    Is there a company in Nrbi doing paid articles, video ads, etc. for websites ? In-between advertisers & publishers ?

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