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Samsung Africa Conference 2011 comes to Nairobi, Kenya.

This is excellent news and I only just found out today its happening next week.  Samsung is hosting the second edition of its Africa Conference in Nairobi, Kenya. I attended the first edition of the same last year in Johannesburg, South Africa and its a dazzling 5-day continental business extravaganza that any technology enthusiast would love to attend. The event showcases the latest Samsung innovations across all its many product categories. Below is the full press release for the same that I received today:

Press Release

Largely buoyed by its growing success in the African continent, global consumer electronics manufacturer Samsung Electronics will next week host its second Samsung Africa exhibition in Nairobi Kenya. The five day conference will be staged at the Kenyatta International Conference Centre. The inaugural event was staged last year in Johannesburg, South Africa.

Samsung Electronics Africa President, Mr. Kwang Kee Park, disclosed that as part of the firm’s continental growth strategy, Samsung will be focusing on Africa’s top 10 economies, which together generate 79 percent of the continents wealth and house almost 47 percent of the population.

“Alongside Kenya, Samsung’s key focus countries will continue to be those with large and growing populations, such as South Africa, Nigeria and Sudan,” said Mr. Park. Speaking in Nairobi while confirming the local office’s readiness to host the Samsung Africa Forum 2011, Samsung Electronics East Africa Business Leader Robert Ngeru reiterated the conventions importance describing it as Africa’s premier consumer electronics and related products business convention.

At this year’s Samsung Africa Forum, Ngeru confirmed that Samsung Electronics will be stepping up to showcase innovations in Internet-connected TVs, consumer-inspired digital cameras and the latest mobile technology. This year’s forum, Ngeru disclosed will comprise key media, customers, distributors and top Samsung executives and government officials.

“Through Samsung Africa Forum 2011 here in Nairobi, our aim is to promote co-operation, innovation and the exchange of new ideas in technology with hundreds of delegates set to attend the major convention next week,” Ngeru explained. And added, w.”the Samsung Africa Forum is also an occasion to market and
showcase Kenya on the global map given the hundreds of media corps who will also be attending this forum alongside hundreds of major traders from across Africa, Middle East and the Orient.”

Founded in South Korea 42 years ago Samsung Electronics has carved a niche as the global leader in digital media and digital convergence technologies. With a solid presence across the globe, Samsung Electronics has continued to innovate and is currently using the Samsung Africa Forum as a flagship platform to develop its African market potential.

Recent market penetration efforts in the continent have helped to shore up Samsung’s market positioning where it’s now ranked as the African market share leader in the broad consumer electronics category, including being the No. 1 brand for TV’s and SBS Refrigerators.

Plans are also underway to achieve leadership in other categories, including mobile phones, washing machines and air conditioners, through
Samsung’s innovative product lineup, enhancing in-country marketing including alliances with retailers such as Nakumatt locally, strengthening distributor infrastructure, as well as tightening and improving supply chain management.

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4 Comments

  1. May 8, 2011 at 7:12 am — Reply

    All I can say is that it is time for Africa to wake up and take over technology the way the Asian continent has done in the past two decades.

    I know we have brilliant minds and ideas…and sure we can make plans and execute them

  2. KimunyaMugo
    May 17, 2011 at 10:32 am — Reply

    Oh how I wish Samsung’s foray into Africa was a joy. I purchased a Samsung SGHB3410 on 23rd June 2010. It has been back to their Service Centre TWICE! The second time I took it back was on 5th April 2011. It has been 37 days since, and I had to call them to understand what was going on. But alas, nothing has happened! Apparently the Service Centre has not recieved spare parts yet!

    The most shocking was the attitude of the Customer Care staff. Just short of trying to make it look like I owe them a favour because they have “parked” the phone in their workshop.

    Deplorable service to say the least.

    PS: I have since bought a Nokia C6 for my beloved wife…

  3. Carol
    May 20, 2011 at 8:41 am — Reply

    I sacrificed my hard-earned cash and bought a Samsung BT3310 as it was the love of my eyes, how cool it looks and very sexy. That was end of February 2011, a week later I was learnt that it reboots itself when you visit the internet or while browsing and sometimes not clear when calling! Can you imagine that? I went back to Nakummatt where I had bought it and they told me since I have a warranty they can go and rectify at no charge which I obliged.

    It came back after more than a week without all the usual programmes that are usually installed when you buy plus the same problems I had complained about. I asked the attendant after some few days and he told me I should take it back for another week or so so that they can act on it. I really felt betrayed because, Nakummatt is a very classy supermarket that you never think of them as con people and I don’t know if I should take it back

  4. September 19, 2011 at 1:48 pm — Reply

    How can i go about this?

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