This is probably the best news in Kenya’s Internet space since the arrival of broadband! For the longest time, it has been largely a cumbersome and expensive process for Kenyan Internet users to buy products and services online. Usually, the process of doing so required you to have a bank account and a credit card which is out of the reach of many Kenyan’s, and not just the so called “unbanked”.
So, its come as a breath fresh air for many including me in the news today that Safaricom has launched an M-Pesa backed VISA debit card in Kenya. The Safaricom M-Pesa Prepay Visa Safari Card (that’s quite a mouthful by the way!) enables one to use their M-Pesa account to make purchases online as well as access over 28 million VISA outlets globally.
The new VISA card is available from Safaricom outlets nationwide and is being supported through a strategic partnership with I&M Bank. More information on the new Safari Card can be found on both the Safaricom and I&M Bank web sites.