Facebook cracks 1 million users in Kenya.
Its no coincidence that I am doing a post on Facebook in Kenya today. No. Not at all. In fact, unless you have been off the news this week, and under a fairly large rock, the biggest news of the week is that Mark Zuckerburg, that 6.5 Billion Dollar “Techie” behind 550+ million user Facebook won the Time Person of Year for 2010.
I have to admit I was a little surprised but then again when a 12th of Humanity uses your web site and spend over 500 billion minutes on it per month, you do have that sort of once-in-a-lifetime significance. I really really thought that Julian Assange of Wikileaks fame (and now a sex scandal for which he was recently arrested) would win it, if not the Chilean Miners.
So, back to the topic at hand. Just how popular is Facebook in Kenya, lately? In July 2010, I did a post on this blog when Facebook had reached around 800,000 users in Kenya, which was quite a monumental feat, at the time. However, since then, four months on, Facebook now has just over 1 million users in Kenya, and firmly growing.
Yes, Facebook is certainly becoming Kenya’s fastest growing virtual city, full of pokes, farms, status updates and mafia wars. If anyone ever said that Facebook was trivial and a waste of time, even Kenyans are now proving you are more than slightly wrong, if not seriously misinformed. Its a big deal, by any measure offline and online.
As in the last post I did on Facebook’s popularity in Kenya back in July 2010, the numbers do paint an interesting picture for all to see. Some of the key highlights for Kenya on Facebook that should make any marketer salivate are as follows:
- Total Facebook Users: 1,005,400
- Penetration of population: 2.51%
- Position in the global country ranking: 67.
- Penetration of online population in Kenya: 25.16%
- Average CPC (Cost Per Click): US$ 0.33
- Average CPM (Cost Per Thousand Impressions): US$0.15
The statistics as usual may be slightly off but consider that the cost of reaching 1000 user impressions is less than Kes. 10.00 and each click per ad is less than Kes. 20.00. Very few media, online or offline, can give you this kind of reach which can be super targetted using all sorts of variables. Other additional statistics for Facebook in Kenya are as follows:
Facebook Kenya Usage By Age Distribution.
- 13-15: 2%
- 16-17: 4%
- 18-24: 43%
- 25-34: 36%
- 35-44: 9%
- 45-54: 2%
- 55-64: 1%
- 65+: 2%
In addition to the above spread across the age groups, the gender split in Kenya is Male 63% and Female 37%. As for age growth, the group of 18-24 accounted for the bulk of the over 200,000 users who joined between July and December 2010 followed by the 25-34 and then the 35-44 groups. For the full report on Facebook in Kenya including graphs go to Socialbakers here>