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Airtel launches new global brand across its operations in Africa.

Press Release.

  • New global identity to unify all 16 African operations and cover 200 million customers across Africa and Asia.
  • Airtel reinforces commitment to extend it mobile networks and bridge the digital divide
  • Customers to experience a new brand and enjoy superior quality of service, reliability, innovation and affordability wherever they live, work or travel.

Bharti Airtel, a leading global telecommunications company with operations in 19 countries across Asia and Africa, today launched the Airtel brand and unveiled the new brand identity across its 16 African operations including Kenya.

With the unveiling of the new brand identity Airtel, becomes the master brand for all the group’s 19 operations in Asia and Africa covering over 200 million customers. Here in Kenya, Airtel replaces the Zain brand and comes with the promise of delivering high quality customer benefits through the power of global Airtel brand.

In tandem and going forward, all Airtel Kenya future new products and services will follow the Airtel brand structure. In Kenya, just as in all other Airtel markets in Africa, fast growing ZAP mobile money service has also re-branded into Airtel Money with immediate effect.

In a communiqué released in Nairobi, Bharti Airtel CEO (International) and Joint Managing Director Mr. Manoj Kohli, said that the continental rebrand to Airtel now brings together all the firm’s operations under a single, strong and unique identity.

“Airtel brings together all our operations under a single, strong and unique brand identity.  We can deliver more for our customers by operating as a single brand across Africa to fulfill our vision of providing affordable and innovative mobile services for all customers.  The new youthful identity will be the most loved brand in the daily lives of African people for years to come.

“Our customers will experience the same familiar brand and enjoy consistent quality of service, reliability, innovation and affordability wherever they live, work or travel.  Airtel will also make a positive impact in the communities in which we operate through extending our network to rural areas and through our education initiatives.”

Airtel Kenya Managing Director Rene Meza expressed the firm’s commitment to bridging the digital divide with a strategic goal to win the customers hearts in Kenya.

“We remain committed to taking our network deeper into Africa, ensuring our services touch everyone and bridge the digital divide in the continent.  I am confident that over the coming years Airtel will win the hearts of customers in Kenya and emerge as one of most admired brands of the continent,” Meza said.

The new brand identity.

The new Airtel brand comes with a promise to meet the emerging needs of customers with innovative, affordable and relevant solutions to empower consumers, giving them the freedom to do what they choose and provide them with the tools to meet life’s daily challenges.

The red primary colour of the logo reflects the warmth and vibrancy of the African continent.  It is the colour of life and of the African sun at dusk.  These qualities are reflected in Airtel’s brand personality of being brave and bold, sensitive and empathetic.  The new curved addition to the logo is a symbol which will help ensure instant recognition across our diverse international markets.

As part of the celebration of unveiling the new brand, Airtel also announced the launch of a new ultra low cost handset package which effectively provides a mobile phone free of charge to all new subscribers.  The package, launched in conjunction with Nokia, will be priced at Kshs 1850 and includes a brand new Nokia 1280 mobile phone, a free SIM card and the equivalent value in free Airtel talk time and SMS text messages.

Over the next couple of months Airtel will launch a number of world leading product innovations which focus on delivering relevant information for customers to enhance their quality of life and provide tools that will help them overcome their daily challenges.

In the past four months Airtel has already made tariff interventions in 11 of its 16 markets in Africa for the benefit of its customers.  It has also signed agreements to extend its networks to the most remote areas of the country which are still not connected with the outside world.

About Airtel in Africa.

Airtel is the new brand name for the 16 Zain operations across Africa which were acquired by Airtel International in June 2010.  Airtel is driven by the vision of providing affordable and innovative mobile services to all.  Airtel has African operations in: Burkina Faso, Chad, Democratic Republic of the Congo, Republic of the Congo, Gabon, Ghana, Kenya, Malawi, Madagascar, Niger, Nigeria, Seychelles, Sierra Leone, Tanzania, Uganda and Zambia.  Airtel International is a Bharti Airtel company.  For more information, please visit www.airtel.com

About Bharti Airtel Limited.

Bharti Airtel Limited is a leading global telecommunications company with operations in 19 countries across Asia and Africa.  The company offers mobile voice and data services, fixed line, high speed broadband, IPTV, DTH, turnkey telecom solutions for enterprises and national and international long distance services to carriers.  Bharti Airtel has been ranked among the six best performing technology companies in the world by BusinessWeek.  Bharti Airtel has over 200 million customers across its operations.  To know more visit www.airtel.in

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2 Comments

  1. jairo oyuko
    November 23, 2010 at 1:53 am — Reply

    thanks alot for all this, but i expected airtel to give a date for the launch of its 3G services…cant they just forget about voice and do more on data, hellooo. i believe safaricom are now selling their 4G compatible sim cards, wake up airtel

  2. jairo oyuko
    November 25, 2010 at 5:25 am — Reply

    ok just logged on to airtel’s website to chec stuff only to realize that they still think they are in India, this is Kenya for christ sake…

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