InMobi’s Research on Mobile Consumers on the Web in Kenya, Nigeria and South Africa.
I attended a dinner this week hosted by InMobi, a leading global mobile advertising network that is fast building a Pan-African presence. InMobi is one of the newer mobile ad networks operating in Africa after the likes of Admob (now owned by Google) and Buzzcity who have been operational in Africa for sometime.
InMobi held the dinner to share key research findings that they had conducted with ComScore’s assistance to give a better picture of who the African mobile consumer is on the web. The findings are quite detailed and do present a good idea of where things are going on the mobile web space in Africa.
In particular, they go to show why Africa is such a hot market for mobile advertisers. One also gets an idea of the mobile operating systems being used in Kenya, Nigeria and South Africa which are the leading mobile markets in Africa. You can read the full report as per the SlideShare presentation below: