Nokia’s new incentives for mobile app developers.
“Design, develop, distribute” is the key theme at the Nokia Developer Summit 2010
Nokia earlier this week at Nokia World unveiled a number of major improvements in developer tools making it simpler, easier and more lucrative for people to build fantastic apps that can reach the worldâ€™s largest audience of mobile users. Highlights include:
- Significant enhancements to the Nokia Qt Software Development Kit (SDK) resulting in a 70 percent reduction in the number of lines of code required when developing for the companyâ€™s family of Symbian smartphones.
- Improvements in the Ovi Store user experience including a new look and feel, making it faster and making apps easier to find
- Lower barrier of entry and increased monetization opportunities for developers, including free Java and Symbian signing,Â in-app purchase, improved revenue share, and advanced developer analytics.
â€œOur announcements will certainly bring more great apps to Nokia products, especially our new family of Symbian smartphones announced today,â€ said Purnima Kochikar, vice president for Forum Nokia. â€œWe have made it much simpler, removed obstacles and made it more lucrative for people to build apps for our phones. We believe that this will convince more developers to build apps for the millions of people, in more than 190 countries, that are using the Ovi Store on their Nokia devices.â€
Today, developers can distribute apps to approximately 175 million Nokia Symbian smartphones – the largest smartphone user base in the world. Qt is pre-installed on all new Nokia smartphones and downloadable to millions of smartphones people are already using. Using the Nokia Qt SDK to build their apps, developers will discover a complete, easy-to-use tool that brings a shortened workflow, simplified development and intuitive UI libraries resulting in 70 percent fewer lines of code, cutting creation time dramatically.
New opportunities for developers will include in-app purchase, enabling a wide range of app pricing options in Ovi Store such as subscription models, micro-transactions,Â or â€try and buy.â€ This means if people enjoy the free version of the app, they can easily upgrade to the paid version. It also allows developers to build added value into their apps such as the sale of virtual goods, additional levels for games, or enhanced or localized in-app features.
Mikael Hed, CEO of Rovio, the company behind one of the world’s most popular mobile games, Angry Birds, is pleased to bring the game to Nokia devices. Speaking about the new in-app purchase feature in Ovi Store, Hed said, “We now have an elegant mechanism for providing premium content within games, like Angry Birds, in a way that doesn’t interrupt people playing the game.”
With the Nokia Qt SDK, developers can also future proof their app by easily adapting them to run on future mobile platforms such as MeeGo, while taking advantage of any additional features or APIs those platforms bring.
Nokia will focus on making developers more money by leveraging the largest operator billing footprint available and greatly improving the operator revenue share for payments made after October 1. Nokia has also removed the time consuming and costly step of app signing. With one click, Java and Symbian apps signing is complete.
Nokiaâ€™s acquisition of Motally provides rich in-app analytics for developers and publishers to better track, report and monetize their content; these capabilities will be extended to Qt, Symbian, MeeGo and Java platforms.
The reach of Ovi Store provides tremendous opportunities for developers with an active user base in more than 190 countries and strong local relationships with 91 of the worldâ€™s top operators. More than 50 publishers have seen more than 1 million downloads each, with some – like Offscreen – reaching more than 43 million downloads.
â€Fizwoz was launched as a Qt-based app at the beginning of the year and featured in the top 10 Ovi Store apps for the Nokia N900 for just a week,â€ said Andy Sheldon, CEO, Fizwoz. â€During that time, it received over 9,000 downloads from 91 countries, and when we put it on Symbian smartphones in early May our numbers on Nokia shot up. We now have almost 41,000 people using it in 167 countries and add 200-300 new people every day. In fact, it took just two months for Nokia to catch up with our user number on a big competitorâ€™s app store with a predominantly U.S. distribution footprint. Nokia is truly worldwide.â€
First SDK for touch based mobile phones
In addition to the refinements with the Nokia Qt SDK for smartphones and mobile computers, Nokia also announced an SDK for Series 40 Touch and Type â€“ the industryâ€™s first touch SDK for mobile phones.
Last year, Nokia shipped 364 million mobile phones – around a million devices every day. The new Series 40 Touch and Type SDK brings the benefit of a touch interface to a new global audience. The SDK, available for download from forum.nokia.com, will make development for these devices extremely simple and allows easy porting of existing apps created for current Nokia smartphones.