Finally, Orange joins Kenya’s mobile tariff bandwagon.
Well, looks like everyone is now on-board the mobile tariff (war) bandwagon that started last week after Zain dramatically lowered their call and SMS rates. In particular, after that announcement, YU immediately responded as did Safaricom earlier this week. Now, as of yesterday, Orange is the last mobile network to “hop on” with new reduced call and SMS rates.
Orange, as expected, finally announced a new low call rate of Kes. 2.00 per minute for Orange and Telkom Fixed calls. In addition, Orange also has a new low SMS rate of Kes. 1.00 for on-net messages. Lastly, Orange is offering FREE calls from 10.00 am to 5.00 pm on the Orange network for a fixed daily rate of Kes. 100.00 which is quite impressive by all measures.
So there you have it – we are in the middle of a full-scale mobile tariff war in Kenya and the irony is that there is no clear winner as all operator rates have now hit rock bottom. At the end of the day, its the subscribers who are winning, or so it seems? However, what I would really like to see is the same sort of aggressive price cuts for Internet services – this would really make things interesting as they are way too high at the moment.