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Safaricom deploys Nokia Siemens Networks’ Subscriber Data Management (SDM) Platform

Leading Kenyan telecoms operator Safaricom will soon be able to offer new, personalized services to its subscribers.

In the news today, Safaricom is deploying Nokia Siemens Networks’ Subscriber Data Management (SDM) platform to pull together subscriber data that currently resides on multiple databases. The platform will allow Safaricom to gain better insights into the needs and wants of its customers and offer targeted services. The deployment is part of Safaricom’s transition to an all-IP network.

“We want customers that stay with us because we offer the specific services they love,” said John Barorot, chief technology officer, Safaricom. “Nokia Siemens Networks’ subscriber data management platform helps us understand the needs and demands of our subscribers. This enables us to provide more customized and secure services and that makes for happier customers.”

“A central, unified data base allows secure, seamless data management for services and applications,” added Manfred Egger, head of Safaricom customer team, Nokia Siemens Networks. “By bringing together subscriber data, Safaricom will obtain insight into its subscribers’ behavior and be able to offer customized services that meet their varied interests.”

Nokia Siemens Networks will supply its subscriber data management solution, including the One-NDS real-time subscriber data repository, to consolidate subscriber data from multiple applications. The consolidation is far more efficient than managing multiple databases for different applications, including Home Location Register (HLR), Home Subscriber Server (HSS) and converged Data Authentication, and provides a converged platform that makes it easier to create and deliver new services.

Nokia Siemens Networks will also enhance Safaricom’s network management system to enable better monitoring and optimization of its network. Integration and consulting services will be provided to ensure a smooth implementation.

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5 Comments

  1. August 25, 2010 at 12:01 pm — Reply

    I’ll translate the coded sentences

    “..By bringing together subscriber data Safaricom will obtain insight into its subscribers’ behavior and offer targeted services…”

    We will now be able to spy on our customers better, know who they are, what they’re saying, texting, surfing and spam them more successfully.
    .-= Harry´s last blog ..Can you be the next Donald Trump in Kenya =-.

    • August 26, 2010 at 4:17 am — Reply

      @harry I don’t think its meant to be “big brother”. I think its more a case of trends of usage, etc for optimization of service delivery.

  2. Nelson Sakwa
    August 27, 2010 at 3:09 am — Reply

    @Moses

    the threat of safaricom spying on you with this new platform is very real. just google for what nokia siemens equipment is doing in iraq. creepy stuff

  3. Herman
    September 11, 2010 at 10:36 pm — Reply

    Before you give generic opinion, you better be an intern to both operator who has subscriber managemen and without subcriber management. You will realize later on the one who has subscriber management has more control access to the subcriber profile meanwhile the one who does not have the SDM will have more threat to customers data. The same like traffic system without system managment control. Traffic management is adviced.

    it’s why this concept is introduced by international organization body like 3GPP ( Please read the entinty called SPR, subscriber Profile Repository)

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