Kenya Internet Usage Research Findings for Q2 2010.
I just managed to get my hands on some recent research by Synovate on Internet usage trends in Kenya for the second quarter of 2010. The findings are fairly brief and build upon the more comprehensive research that was released by Synovate in February 2010 and also as posted on this blog. Some of the key highlights for the Q2 2010 research findings are as follows:
- Internet advertising spend is growing faster than any other media globally over the last 4 years.
- Internet access via Cyber Cafe’s has dropped 6 points since the last quarter. This is probably due to more internet bandwidth being widely available in Kenya, the rise of mobile internet access as well as gradually dropping prices.
- Low frequency Internet users in Kenya have started accessing the Internet more frequently since the previous quarter by an approximate growth of 15% (this is massive!).
- The amount of time being spent online on average is growing compared to the previous quarter by around 6%. Again, this may be due to more cost-effective and more widely accessible Internet throughout Kenya, especially via the mobile web.
Below is the full presentation from Synovate with the data from the research findings: