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A Kenyan City called Facebook.

I came across some interesting statistics yesterday on the Facebakers web site for Facebook usage in Kenya. The truth is I was startled at how many people in Kenya are on Facebook – they are many more than I initially thought since the number is now approaching 800,000. In fact, you could say that such a number would make Facebook as large as a city in Kenya! Yes, indeed, Facebook has gone undoubtedly mainstream. Below are some of the interesting statistics from Facebakers on Facebook adoption in Kenya for July 2010:

  • Number of users on Facebook in Kenya: 759,560
  • Number of male users on Facebook in Kenya: 461,440
  • Number of female users on Facebook in Kenya: 285,800
  • Penetration of Facebook in Kenya to population: 1.97%
  • Penetration of Facebook in Kenya to online population: 22.61%

User Growth for Facebook in Kenya.

User Age Distribution for Facebook in Kenya.

Male/Female Usage Ration for Facebook in Kenya.


Male/Female Usage Growth for Facebook in Kenya.

Age Growth for Facebook in Kenya.

In all of the above, I found the following to be interesting trends:

  • That senior Kenyans in the 65+ age bracket are the fastest growing segment on Facebook. A very telling trend that Facebook has really gone mainstream.
  • The total number of users in Kenya also implies that if Kenya has around 4 million internet users in total then the penetration is that almost 25% of all internet users in Kenya are on Facebook.
  • Male users of Facebook are almost double in number compared to Female users.
  • The 18-24 and 24-34 age brackets dominate Facebook usage in Kenya currently with a combined percentage of 77%.
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3 Comments

  1. July 17, 2010 at 6:08 am — Reply

    I actually thought the penetration of Facebook was much higher given the much hype this social network has generated in this country.Am sure a huge % of these users access the site via mobile web!
    .-= sam´s last blog ..From Nairobi to Luanda-Kenya Airways to Fly to Angola =-.

  2. […] back to the topic at hand. Just how popular is Facebook in Kenya, lately? In July 2010, I did a post on this blog when Facebook had reached around 800,000 users in Kenya, which was quite a monumental feat, at the […]

  3. December 20, 2010 at 4:24 am — Reply

    […] Kenya – Moses Kemibaro …Just how popular is Facebook in Kenya, lately? In July 2010, I did a post on this blog when Facebook had reached around 800,000 users in Kenya, which was quite a monumental feat, at the […]

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