Bharti Airtel’s Manoj Kohli talks about their plans for Kenya.
Just got back from the Bharti Airtel Kenya media briefing this afternoon at the Crowne Plaza in Upper Hill, Nairobi. During the event the Bharti Airtel CEO Manoj Kohli gave a detailed presentation on their plans for Kenya. I don’t have all the details but here are some quick hits around what he presented:
- Bharti Airtel will invest US$ 150 Million in Kenya to expand operations.
- They will be focusing on growing their rural footprint aggressively and nationwide where they expect new business will be generated as has been their experience in India where they have a low cost and high volume model.
- In expanding Airtel’s reach in Kenya, they plan to share infrastructure with the other incumbent mobile operators so as to save cost.
- Airtel will deploy a large call center so as to ensure superior customer service.
- They plan to hire large numbers of young Kenyans to drive employment and reduce poverty.
- They want to increase tele-density in Kenya from what it is currently to 70% nationwide.
- Kenyans only use 50 minutes of talk time currently – they want to see this to grow to over 300 minutes a month which is what they currently do in India.
- The Airtel brand will be rolled out in Kenya from October 2010 as part of a Pan-African re-branding from the current Zain.
- Airtel has already secured their 3G data license in Kenya and they intend to aggressively roll-out the same in Kenya.
- Airtel plans to take strategic and very key advantage of the advent of mobile number portability in Kenya when it sis rolled out later in the year. Its a linchpin of their strategy and was mentioned severally by various Airtel representatives (Safaricom?!)
I hope to post more details later today or over the weekend, time allowing, However, to sum it up, Airtel look committed to making a major dent in Kenya in terms of growing their business and giving the competition a real run. Lets see how this pans out but I can assure you that Manoj sounded totally bullish! below are some photos from the event: