Oyunga Pala and “Mantalking” Go Digital.
Oyunga Pala is a writer whom I respect and enjoy reading every Saturday in the Daily Nation through his hugely popular Mantalk column. Therefore, it came as a shock to me when I found out that he was no longer going to be doing the Mantalk column for the Daily Nation starting this weekend. However, its not all doom and gloom as Oyunga Pala and his “Mantalking” lives on, but this time online at www.oyungapala.com.
Yes, this is unbelievably gutsy for Oyunga but he has the reach and the following to go it alone. The amazing fact is that his web site is featured on the Safaricom Mobile Portal and his Facebook Page has almost 5000 friends as of this writing. Yes, the man and his Mantalk writing are very popular and its not just limited to the Daily Nation.
On the way forward, I believe that this could be beginning of an interesting trend in Kenyan Media. The bottom-line is that the audience determines what is popular and interesting for them – which ultimately drives sales and advertising revenues.
As its often said, content is indeed King! Therefore, I imagine that Oyunga’s departure from the Daily Nation could serve as pointer to the future where one person, using digital media and the Internet can achieve as much notoriety as a fully-fledged media house in Kenya. At the end of the day, its content that matters. All the best Oyunga!