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Zain Kenya launches low-cost voice calls with “Jikonnect”.

In the media this past week, Zain Kenya has launched “Jikonnect”, a range of low-cost (and apparently permanent) tariffs for voice calls on and off their network. The way Jikonnect works is that on-network calls between the hours of 6.00 pm and 6.00 am are only Kes. 3.00 per minute whereas off-network calls to other mobile networks in Kenya are Kes. 6.00 per minute at the same timings.

Jikonnect is being cited as part of Zain Kenya’s strategy to capitalize on a low-cost but high volume model that recent acquirer Bharti Airtel has had lots of success with in India. Undoubtedly, this is going to lead to yet another mobile telecoms price war as each of the 4 mobile networks tries to retain and grow market share but invariably usually results in lower Average Revenue Per User (ARPU).

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2 Comments

  1. Peter N
    May 17, 2010 at 9:29 am — Reply

    This is another gimmick – they said Vuka was permanent then scrapped it! I guess their efforst to get CCK “assistance” has flopped. Can mobile operators now be more innovative – i mean more value enhancing products. Offcourse i mind price, but i need more from YU; Zain and Orange. And thats where safcom beats them. While they are still fighting for price, safcom launches anothe “okoa jahazi” maybe this time on M-PESA

    Wake up guys, we need someone to compete seriously with this safcom thing on products and services

  2. Vileyna
    June 8, 2010 at 7:51 am — Reply

    Vuka is a permanent tariff. Jikonnect is an offer on ALL our tariffs to allow all our subs to enjoy lower rates both On and across networks.

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