Zain Kenya launches low-cost voice calls with “Jikonnect”.
In the media this past week, Zain Kenya has launched “Jikonnect”, a range of low-cost (and apparently permanent) tariffs for voice calls on and off their network. The way Jikonnect works is that on-network calls between the hours of 6.00 pm and 6.00 am are only Kes. 3.00 per minute whereas off-network calls to other mobile networks in Kenya are Kes. 6.00 per minute at the same timings.
Jikonnect is being cited as part of Zain Kenya’s strategy to capitalize on a low-cost but high volume model that recent acquirer Bharti Airtel has had lots of success with in India. Undoubtedly, this is going to lead to yet another mobile telecoms price war as each of the 4 mobile networks tries to retain and grow market share but invariably usually results in lower Average Revenue Per User (ARPU).