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Safaricom and KCB partner for “Laptops for All”.

This is an interesting development! Kenya Commercial Bank or KCB as they are better known and Safaricom have launched a marketing partnership called “Laptops for All” according to the news today. Basically, you can pay as little as Kes. 2,735.00 per month in loan repayments to KCB for 12 months to purchase a laptop.

The kicker in the deal and where Safaricom comes in is that the offer includes a free 3G modem with an initial 40MB of free data. If you look at this partnership what you can see is a win-win where KCB grows its loan portfolio and Safaricom gets more subscribers on its 3G Internet service which incidentally is still one of the most expensive in the marketplace on a per megabyte basis.

However, seems to me there is a hidden rider for KCB in the Laptops for All campaign. I have bolded it as per the terms and conditions below:

  • Identify the laptop you wish to purchase from any Safaricom Retail Center near you.
  • Go to any KCB branch countrywide and apply for the “Laptops for All” loan. This offer is open to both KCB and non KCB account holders.
  • If you do not already have an account with KCB, simply open one at your nearest branch and apply for the loan.
  • KCB will give you a voucher which you will use to collect your laptop from a Safaricom Retail Center.

Well, there it is. Safaricom gets your data and KCB gets your bank account. Pretty nifty if you ask me. Its not the front-end offer that matters – its the back-end “total customer lifetime value” they are both after, and they will get it!

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8 Comments

  1. March 10, 2010 at 11:09 am — Reply

    they are playing catch up with this product. It comes out 6 months after Equity’s ‘laptop ni lazima’ and their tag that get a laptop for as little at 2,700 is a tough sell against equity’s advertised rate of just 700 shillings per month. yes consumers have to look closely at the numbers, but they should at least break out a few laptop models and say this acer cost ___ per month, while the mac is ___ thousand per month
    .-= bankelele´s last blog ..Bank to acquire micro-financier =-.

  2. ken
    September 29, 2010 at 2:13 am — Reply

    Dear Safaricom
    Am writting to know if i wanted a laptop using KCB and am not an account holder with them what should i do?

  3. gerald
    January 6, 2011 at 1:14 am — Reply

    i need one and i dont have account

  4. ROGERS OMOLO
    February 22, 2011 at 2:10 am — Reply

    I need a laptop is this offer still on in 2011.

  5. DOUGLAS
    March 8, 2012 at 9:27 am — Reply

    can beneficiaries of helb get one

  6. onon kimuron joash
    April 29, 2013 at 11:49 am — Reply

    IS THIS OFFER STILL ON BECAUSE I NEED ONE KNOW

    • Solomon Ndungu
      August 19, 2013 at 12:34 pm — Reply

      IS THIS OFFER STILL ON? I NEED ONE.

  7. iqbal
    July 5, 2013 at 6:55 pm — Reply

    am intrested in a laptop loan.
    is this offer still there? ??
    how can I go through the laptop loan.
    Please guide me.
    Thanks,
    Iqbal

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