Safaricom Business gunning for Corporate Internet Customers.
Safaricom is already undoubtedly a major player for Internet access at the consumer level with its 3G offering, Safaricom Live. The ability to access broadband Internet in most parts of Kenya on your phone or via a modem has made the Internet truly mobile for lots of folks. In fact, in a recent report from the Communications Commission of Kenya (CCK), the bulk of new Internet subscribers in Kenya from the 3rd quarter of 2009 we’re predominantly signing-up for wireless access instead of fixed line access.
However, in a somewhat stealth manner, Safaricom Business which is Safaricom’s corporate services division is also making a big push for the corporate Internet and data market. To re-affirm this fact, I recently received an offer from them for office-based connectivity at around 2/3 the price we are currently paying for the same bandwith capacity with our current Internet Service Provider (ISP). At the same time, they are giving a 2 for 1 month sign-up incentive at the onset of the service.
It would appear that this sort of offer is going to be a loss leader for Safaricom as they aggressively grow their corporate Internet and data business. But, think again, Safaricom is one of the largest buyers of Internet bandwidth from both the SEACOM and TEAMS cables in Kenya. In a nutshell, Safaricom is flooded with bandwidth that needs to be sold so this is obviously a way to get in on the biggest (and most profitable) Internet market in Kenya, the corporate customer.