YU gets really low on cross-network mobile calls.
YU, one of Kenya’s newest mobile networks has launched a major offensive this week by lowering its cross network rates from an already low Kes. 7.50 per minute to now Kes. 6.00 per minute. This is really really low since the much larger Safaricom and Zain charge closer to Kes. 10.00 per minute within their own networks. This effectively means its cheaper to call from a YU phone line to say Safaricom than it is to call from Safaricom to Safaricom. What remains to be seen is whether YU will eventually make a big dent on its competition by charging such low per minute rates, especially when most networks in Kenya are seeing a serious decline in their Average Revenue Per User (ARPU) over the past year.