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Orange Kenya launches mobile web portal.

I just found out that Orange Kenya launched its mobile web portal earlier this week. The service which has been named “Orange World” is only accessible to Orange Kenya subscribers and requires mobile web enabled handsets in order to access it. The portal will be free to Orange Kenya subscribers for the next month to download content in the form of music, ringtones, wallpapers, videos, horoscopes, news, information, etc. Surprisingly, the Orange World announcement does not provide the actual mobile web portal address so its clearly proprietary and only accessible to its subscribers.

The launch of the Orange Kenya mobile web portal is obviously a counter move to Safaricom Live, Safaricom’s mobile web portal which has been operational for the last couple of months. Recently, Safaricom has been heavily promoting Safaricom Live in the media so as to get as many of its 10 million plus subscribers as possible to use it. Clearly, Kenya’s mobile web content war has begun as data becomes a key revenue channel for mobile networks in the marketplace.

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