Poor Internet access limits Online Advertising in Kenya.
In today’s Business Daily, there is a story on the fact that the relatively low penetration of internet access in Kenya is ultimately limiting the potential of online advertising. This article seems to mirror alot of what I had to say in my recent two part posting on how Internet marketing is set to disruptively re-invent the Kenyan Ad Agency. Its good to read see I am not the only one who thinks that there are some serious changes required in how marketing is currently done in Kenya through largely traditional media and not digital media like the Internet. For the full story, go here>