As budgets dry up online looks up
According to Marklives.com, despite the global financial slowdown â€“ as nice a way of saying â€˜global recessionâ€™ as anybody and CNN has been able to come up with â€“ at least one marketing medium will expand its share of the revenue pie, even as others prepare to face cutbacks and closures.
After online ad revenue grew 24% in 2006, 27% in 2007 and 32% in 2008, World Wide Worx researcher Arthur Goldstuck predicts it will grow 32% in 2009. This will see revenue jump from R319 million in 2008 to R419 million this year. More>