How low can YU go?
Earlier this week, YU which is Kenya’s fourth mobile network launched its Umenoki tariff offer. Umenoki is a Kenyan “sheng” (slang) word that by literal translation means “are you crazy?!”. To be honest, the Umenoki offer does seem crazy since YU subscribers can will be charged only Kes. 50 cents per minute for YU to YU calls all day and night after making a call of at least 2 minutes long beforehand. This is by far the lowest tariff offer in the marketplace currently and is a clear demonstration that YU plans to grow its modest subsrciber base in both Mombasa and Nairobi where the network is currently operational.