CFC Life Assurance Web Site Relaunched.
CFC Life Assurance, one of the largest life insurance companies in Kenya re-launched their Dotsavvy designed web site in the course of this past week. CFC Life Assurance is owned by CFC Stanbic Bank that was formed last year from the merger between CFC Bank and Stanbic Bank Kenya.
The web site, which can be accessed at http://www.cfclife-kenya.com is a significantly improved web site in terms of overall creative design, information architecture, content mangement system and other back-end technologies in comparison to the recently replaced web site that Dotsavvy developed for them back in 2005.
The web site also incorporates some of the recently launched innovative products and services such as Lifevest which CFC Life Assurance is currently pushing aggressively in the Kenyan marketplace. The web site also conforms to CFC Life Assurance’s current marketing campaigns using more traditional media such as Television, Print, Radio and Outdoor.
Going forward, the CFC Life Assurance web site will evolve through the integration of online tools such as customer relationship management, premium calculators, customer and broker/agent extranet(s) as well as aggressive internet marketing to current and prospective customers in Kenya and the Diaspora.