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Kenya Red Cross Kes. 1.8 Billion Famine Appeal needs the Internet.

It was announced yesterday evening that the Kenya Media Owners Association (KMOA) and the Kenya Red Cross Society (KRCS) are partnering to raise Kes. 1.8 Billion for the famine that is currently ravaging the country. The initiative is part of the Kes. 32 Billion famine appeal that President Mwai Kibaki launched approximately two weeks ago to the world at large. This is a really great initiative and the KMOA members will use their media channels to highlight the plight of approximately 10 million Kenyans suffering from hunger due to the famine, thereby prompting individuals and organizations to make donations.

However, I am a little concerned about the reach of this initiative if the Internet is NOT used as aggressively as it needs to be. The initiative needs to tap into the Kenyan Diaspora and other International supporters to leverage e-donations as a cornerstone for its success. In addition, borrowing from the Barack Obama 2008 election playbook, the initiative needs to leverage as much “word-of-mouse” as possible using  social networks such as Facebook, MySpace and Twitter to bring in as much global support as possible. I am only making these remarks since the target of Kes. 1.8 Billion is nothing less than HUGE and traditional media may not be sufficient to reach this goal.

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3 Comments

  1. Hellen
    January 29, 2009 at 3:24 am — Reply

    It is really sad that the government is willing to import maize at a higher price than they are willing to buy from the local farmers, even more sad is the short sightedness of their solutions to this problem. Should the farmers agree to sell their maize so cheap where will they get the money to plant for the next season?

  2. March 23, 2010 at 11:00 am — Reply

    I was looking for some good blog post regarding this issue . Searching in Google I found this amazing site. After going over this article I’m really happy to say that I have a good feeling I found just what I was searching for. I will make sure to save site and come back here more often . Thanks! 🙂

  3. Tarus willie
    May 17, 2010 at 3:06 pm — Reply

    Being volunteer and BMC at North Rift (U/G) I Wil continue supporting red cross

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