Its finally happened. YU, Kenya’s latest mobile network operator has launched today. Everyone has been wondering what tariff package YU would offer since Safaricom, Zain and Orange had already made deep cuts in their tariffs over the last few months.
According to this morning’s press coverage, YU has launched with a rate of Kes. 7.50 per minute to all other mobile networks – this is impressive considering that they are just getting off the ground and need to tap into existing mobile network’s users. At the same time, YU is offering an added incentive of paying all customers Kes. 0.75 per minute for receiving calls from the other Kenyan mobile networks. The accumulated bonus airtime will be credited the following month for usage by YU subscribers.
SMS within the YU network will be Kes. 2.00 per text sent however I have yet to find rates for inter-network SMS. At this time, the YU web site has very limited information on services and the company but this bound to change in the next couple of weeks as they probably launch additional services like data and internet. It looks like the coming year is going to be very interesting in the mobile telecommunications sector as all four mobile networks in Kenya go head to head to win customers!